If you love logos and want a deeper insight into the thought process and what goes on inside the designers mind/agencies process then this is the book for you. I love logos and this book was no disappointment. It was not just a catalogue of logo designs from some non-descript companies but a unique selection of design insites fom small to big.
And by all accounts the New York 2012 logo is a million times better than our pile of crap. Seriously, what a major let down…
One of my favourites however has to be the Taylor Guitars. Such a minimal change but what a cool transformation. Just goes to show that less is more - especially when it comes to logos, just look at the Nike mark! I seriously recommend purchasing this book, it is definitely great value for money and will certainly inspire the creative genius in you.
